SAN FRANCISCO – Apple’s quarterly profit rose from a year ago, the company said Thursday, besting analyst forecasts and giving its shares a boost in after-hours trading.
“For better or worse, Apple has married its AI efforts to other key parts of its core business, particularly the iPhone,” said Emarketer analyst Jacob Bourne.
He added that the effectiveness of its AI investments will mainly be evaluated through device sales and potential growth in subscription revenue.
On Thursday, Apple reported iPhone revenue of $39.3 billion for the quarter, slightly below the same period a year ago.
It logged solid growth in the iPad segment, with $7.2 billion in revenue.
Apple added in a statement that it hit a new high in active devices across geographic segments, without giving specific figures.
The company’s shares edged up 0.5 percent in after-hours trading. – AFP
